Digital Signage Experience December 3 – 5, 2023

Highlights of the day

Sujoy Cherian is an exceptional Creative Technologist and Serial Entrepreneur with an unwavering passion for driving technological innovation. With over 15 years of experience as the CEO, he has spearheaded the rise of Option 1 Group, a prominent Dubai-based company specializing in events, technology, and content. Under his leadership, the company has reached unparalleled heights, making


Sujoy Cherian is a Creative Technologist and a Serial Entrepreneur who has always been immensely passionate about Technology innovations.  He has launched and build the Option 1 Live brand and lead the growth of all the verticals as the CEO for over 15 years and has managed to take the Dubai-based company, which is specialized in events, technology, and content to unprecedented horizons.

Middle East Event Show June 14 – 15, 2023

I’m excited to share my inclusion as a panelist at the much-anticipated Middle East Event Show (MEES), scheduled for June 14-15, 2023.

MEES is an annual convention where the movers and shakers of the event industry gather to share ideas and inspire innovations. This year, I have the honor of sharing my insights on two panel discussions that explore the intersection of technology and event management. Join me on this journey and let’s redefine what’s possible in the world of events.

Session One: “Tech-ing Up Events: Exploring Technological Advancements in Events”

?️ June 14th, 2023 at 17:00

The first panel aims to demystify the impact of groundbreaking technologies on the events landscape. From hybrid productions and augmented reality (AR) to the integration of Internet of Things (IoT) – we will touch upon the vast spectrum of tech-driven enhancements that are revolutionizing the way we organize and experience events.

We’ll delve into practical applications, such as the use of crowd management technology for optimal attendee experience, event management software for streamlined operations, and smart mobile apps that enhance interaction and engagement. Moreover, we’ll discuss how the augmented and virtual reality future will be transformed with Apple’s new Vision OS and Mixed Reality (MR) headset, Apple Vision Pro.

Session Two: “The Future of Events: AI’s Transformative Impact on the UAE’s Eventscape”

?️ June 15th, 2023 at 14:15

In the second session, we’ll shift our focus to the revolutionary influence of artificial intelligence (AI) on the event industry. As the UAE continues to lead the AI revolution, it’s crucial to examine how this technology is reshaping event operations and guest experiences.

Drawing from my own journey of two years in R&D and the successful deployment of AI through our flagship Dragon O by LedPulse, the world’s most advanced 3D volumetric display. We’ll dive deep into how AI and interactive holography are pushing the boundaries of event experiences for meaning full engagement with realtime data.

We’ll explore the potential of AI in personalizing event experiences, the role of chatbots and virtual assistants in customer service, and how smart venues are transforming the event landscape. In addition, we’ll analyze how facial recognition is streamlining event operations, ensuring a seamless experience for attendees.

The road to the future of events is filled with transformative possibilities, and I invite each one of you to join me on this exciting journey. Register now for MEES 2023 and together, let’s redefine the event industry with creativity, technology, and innovation.

Look forward to seeing you there, and remember, as your Creative Technologist, I’m committed to keeping us ahead of the game 😉

#MEES2023 #EventInnovation #FutureofEvents #wemakeithappen #option1live #ODSlive #DragonO #artificialintelligence

Saudi Light & Sound Expo 28 – 30 MAY 2023

Focus on Current Trending and Future Tools for Interactive Installation and Audience Engagement

This session will discuss how people convert from passive audiences to emotionally engaged active participants, by producing eye-catching and inspirational artwork. It will discuss the types of interactive installations: static, dynamic passive, dynamic interactive; also how to create unified experiences by placing three-dimensional objects, and the benefits and importance of audience interaction.

Sujoy Cherian, Creative Technologist • Group CEO
Option 1 Group • Events • Technology • Content

Panel Discussion:


The events-entertainment industry is constantly reinventing to keep up with technological improvements.
These new innovations are changing the way people interact with each other and around the world. In this session, you will learn from our expert panelists how to bridge the gap between virtual reality and the real world by creating unique brand experiences. The new trend of using 3D holograms to enhance visitor experience at live events, such as conferences, summits, etc; and the dynamic and interactive digital holography effective in acquiring audience engagement. Also, what the industry is looking forward to in 2023 and beyond.

James Morgan, Dean, ITHC

Sujoy Cherian, Group Chief Executive, Option 1 Events
Stefan Wieland, Co-Founder EINO, The Event and ProAV Industry Community

Option 1 Live wins major award at Middle East Technology Excellence Awards 2022

The solution transforms simple 2D digitalised concepts into a multi-dimensional projection.

Option 1 Live bagged the win in the Design Technology – Technology at the recently held Middle East Technology Excellence Awards 2022 for its Dragon O2 – 3D Volumetric LED display, in partnership with LED Pulse.

Option 1 Live specialises in events technology, hybrid production and content development. They curate meticulously conceptualised designs that go along with cutting-edge technology. They are focused on creating intangible but quality-focused visual content which helps in conveying intended messages to various audiences. They have earned a reputation in the market as they serve unique and exclusive technology integration through our global partnerships.

Meet The Technologist Sujoy Cherian at the Saudi Event Show!

Meet The Technologist Sujoy Cherian at the Saudi Event Show!

We’re looking forward to his session at the in-person event (available online as well!) from 19-20 September 2022 at the Hilton Riyadh Hotel & Residences, Riyadh, Saudi Arabia.
Attend the session and discover the Eventscape of the Future yourself:

Event is organized by Informa Connect Middle East with 2000+ event professionals and 50+ exhibitors from across the industry expected to attend.