Sujoy Cherian has always been immensely passionate about innovation & the future. His ardent desire to incorporate cutting-edge technology on each of his projects and his everyday life; has indeed paved the way for him to be known as one of the leading event technologists and serial entrepreneur in markets he serves.

As a young entrepreneur, his first business venture in 1997 was an audio-visual and special effects rental company called Soundwaves rapidly creating a niche in the Asian entertainment and events industry.

Truly inspired & backed by his visionary father who was a pioneer in the field of manufacturing audio components since 1985.

Over the past two decades Sujoy has grown the companies he leads into globally renowned event technology, production, software & content development verticals with headquarters now based in Dubai and offices worldwide; Including Saudi, India & Philippines, rebranded as Option 1 Events. Technology. Content.

He has spearheaded several business verticals to compliments the content & technology integration services; catering to the corporate, retail, television & government sector across the Middle East, Asian & European markets.

His vision is to create a network of business verticals that would complement each other in solutions that will raise the bar in linking future technology in the event space with sustainable platforms that will make a huge impact to the global entertainment & content industry.